Google is going to start adding recommended keywords beneath the search bar to help you filter down results, according to a Tuesday blog post from the company. It calls the feature “topics” and says ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Google has provided new information on the end of the troubled development process for the FLoC (Federated Learning of Cohorts) it had hoped to use as a replacement for cookies, and it has done so as ...

Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...