Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June. Google is phasing out offline conversion imports through the Google Ads API for ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and martech providers that rely on offline conversion imports, including ...