Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

When I was managing smaller Google Ads accounts (or Google Ad Words as it was known then) with only a few hundred ads back in the day, I could keep track of my split tests in a matter of minutes. When ...

We’ve written more than a little about “All Things Google” in this space over the last few years. And, though we realize that there are some legitimate privacy concerns with Google, it’s still the ...

Sagar has been writing about technology for over half a decade. An MBA grad, who worked for a top MNC in London, quit his job to pursue his passion for technology. Since then, Sagar's work has ...

Google Sheets is one of Google's many productivity applications, like Docs, Calendar, and Drive. Google Sheets lets you create, manage, and collaborate on cloud-based spreadsheets. Google recently ...

Google Sheets is a web-based spreadsheet application that’s equivalent to Microsoft Excel. If you’ve never used Sheets (or Excel, for that matter), you might need help getting started. In this ...