AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

The era of “search engines” may be ending as we know it. A growing wave of startups is racing to cash in on generative AI chatbots like ChatGPT, Perplexity, and others, tools that promise to deliver ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI is going to replace Google.” “SEO is dead.” “It’s time to completely ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Many saw desktop impressions drop around Sept. 10. A working ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...