Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals. But it also doesn’t necessitate a deep technical understanding of vector space or dense ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

There are all kinds of websites that explain different things that affect your SEO and search engine rankings, but believe it or not, certain factors are in place that even if you follow other advice ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

So you’ve created your blog, congratulations on this first step. Now you’re creating amazing content and like many writers, ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

The phrase “search engine optimization” carries enough technical jargon and grandiose language to intimidate. Another daunting idea for small-business owners: the task of pleasing Google enough to ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...