Drag your AI Search Segment into the Segment Comparison section Add First user source/medium to the Rows Drop your chosen metrics into the Values section Want a simpler view? Use a heatmap or plain ...

Google is launching direct checkout on eligible product listings in the AI Mode section of Google Search and on its Gemini ...

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.

AI search was rapidly eroding the company’s market share, as people turned to ChatGPT and dedicated generative apps like Perplexity to search for information. In January, reports showed that the ...