Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long ...

Stay ahead of the curve with Google's IP proxies. Find out who will be affected and how you can prepare. A final note: This is in active development, and Google has not yet made firm statements about ...