Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

DENVER, CO, UNITED STATES, January 24, 2026 /EINPresswire.com/ -- Recently, OpenAudio formally signed a strategic ...

Google's stalwart search button has a new neighbor: AI Mode. Stream NBC 5 for free, 24/7, wherever you are. The artificial intelligence feature is being tested directly beneath the Google search bar ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...

Google is testing "AI Mode" search on its homepage. The new feature, though not widely available yet, is located directly beneath the Google search bar beside a "Google Search" button, replacing the ...