Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...

Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is ...

Proximity matters less for local service ads ranking. Service area alignment is now a more crucial factor. Businesses must define and honor true service boundaries. Google states proximity to the ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...