Google to disable Customer Match uploads in Ads API

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

Google Ads API enforces daily minimum budget for Demand Gen campaigns

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.
Search Engine Roundtable

Google Ads API Is Now Available To All

Google announced on Twitter that the Google Ads API is now "generally" available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace ...
MediaPost

Google To Enforce Minimum Budget For Demand-Gen Buys

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.
Search Engine Roundtable

Google Ads API Version 8.0 Now Available

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for ...
TechCrunch

Google is bringing ads to AI Mode

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...