Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is ...

SEO might look different in the age of AI overviews and LLM search, but building reputable backlinks is still a worthwhile tactic to use for increasing your brand’s authority, trust, popularity, and ...

Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be ...

The quality of your backlinks can make or break your SEO strategy. You can get the best quality backlinks by assessing the website’s quality metrics, analyzing its SEO standing and ensuring topical ...