Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. Ads Advisor can generate ...
AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...
Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...
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