In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent. Marketers have long looked to referral traffic to ...

Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance. With Google Analytics 4 (GA4) reports, you can better ...

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by ...

Drag your AI Search Segment into the Segment Comparison section Add First user source/medium to the Rows Drop your chosen metrics into the Values section Want a simpler view? Use a heatmap or plain ...

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic. Google has rolled out an “AI Overviews” feature in its ...

Have you ever spotted a Google quality rater visiting your website? It is not as uncommon as you thought. I even saw it on this website. You can spot it by searching your analytics from raterhub.com ...

I've always loved the moment in The Wizard of Oz when the wizard, frantically turning cranks and pulling levers, yells, "Pay no attention to that man behind the curtain!" Not only is his character ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...