Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

When it comes to monitoring real-time web traffic, having the right analytics tool is crucial. Both Plausible and Clicky are popular alternatives to Google Analytics, but they offer different ...

According to a report from the Reuters Institute for the Study of Journalism (RISJ), the referral traffic that sustained news ...

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced ...

Google's AI Overviews, launched in May 2024, have reduced website traffic by up to 70% for some publishers as AI-generated summaries dominate search results, leading to fewer clicks on external sites.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.

BuzzFeed and other big media brands of the social-web heyday were casualties of a gold rush controlled by Silicon Valley giants. If the first half of 2023 was a low point in the news business’s free ...