Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

Google seems to have a solution for everything. If you need to write a report, Google Docs and its many features, including speech-to-text functionality, are always ready to help. When you need to ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...