Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...

Google has documented a native way to link Google Business Profile to Google Analytics. Once linked, local metrics like calls and direction requests appear in a new section of your reports. If you ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting. Google Analytics now lets advertisers automatically import ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data. Google is changing how Google Analytics and Google Ads ...