Sergio Aicardi from The Miami SEO Company explains how to configure and use three easy-to-digest e-commerce analytics within Google. If you own a shopping website, yet aren’t able to accurately ...

An e-commerce site is an excellent way of generating revenue with minimum physical effort–but that doesn’t mean it can thrive on its own. Tools like Google Analytics are key for your e-commerce site’s ...

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on ...

If you run an e-commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold ...

Site speed reports highlight the added impact from page load concerns – reducing the time required to load a page can minimize poor site response that influence the customer experience. This is just ...

Is your online store having trouble converting sales? Here's how to increase your eCommerce conversion rate using Google Analytics. A small increase in your website’s conversion rate can mean a giant ...

When e-commerce was hatched back in the ’90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more ...