Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have ...

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports on this data, ...

Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data. Google Analytics Data Export API, ...

In order to really get to know customers, organizations need to measure marketing campaigns holistically, and they need to understand attribution via full credit modeling. Additionally, they need to ...

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google announced it has a new metadata field for its Search Analytics API (for Search Console's performance reports) that will tell you about incomplete data points you received through the API.

Moments ago, Google released the public beta version of the Google Analytics API after running a private beta program with hundreds of developers for about a year. When Google announced a great deal ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

Google has developed a tool to automate the creation of custom-reporting dashboards for its Analytics website-usage tracking service, the company said on Wednesday. The new Google Analytics Easy ...