Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

The Google Analytics 360 Suite is a powerful marketing analytics solution to get insights you can use to improve customer experiences. To win hearts and minds (and dollars), marketers must be able to ...

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped ...

Google has delivered a two-pronged enhancement to its survey product. It's created a new version to provide enterprise level marketers with a tool that that’s integrated into the Analytics 360 Suite ...

Discover upcoming additions to GA4 for Analytics 360 properties, such as tailored reporting interfaces and more organizational options. Google Analytics 4 will introduce new customized reporting ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: GA4 will begin introducing the new tools over the next few weeks and will continue ...