This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

Google is throwing down the gauntlet to Adobe Inc.’s Marketing Cloud service with the release of several new tools aimed at enterprise marketers. Launched on Tuesday,Google’s Analytics 360 suite ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The new suite combines existing products with new and updated ...

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.

The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Google's newly-launched Analytics 360 Suite is a set of data and analytic products for marketers based around understanding consumer behavior in the moment. The suite includes six products – four ...