SINGAPORE--(BUSINESS WIRE)--NTT DATA, a global leader in digital business and IT services, today announced the expansion of its strategic partnership with Google Cloud to accelerate the adoption of ...

Google has expanded its Analytics Data API to include cross-channel conversion reporting, now in alpha testing. The update gives developers programmatic access to paid and organic performance data, ...

SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

Google offered some insights yesterday into its innovative, data-driven HR process. "All people decisions at Google are based on data and analytics," said Kathryn Dekas, a manager in Google's "people ...

Overview Marketing analytics certifications improve skills in campaign tracking, customer insights, attribution modeling, and ...