Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...

Google has big AdSense news, which it says won't result in a change to how much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression and ...

Google AdSense will roll out two changes for publishers. The changes are scheduled to take effect early next year. The company says it will pay publishers per impression, and split the AdSense revenue ...

Google AdSense has announced two significant changes to its operations that will directly impact publishers. These modifications include an update to AdSense’s revenue-share structure and a shift in ...