Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying. Ad experts said ...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2 ...

Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives.

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users ...

The rise of rich search results and answers (like Google’s generative AI results) can satisfy users’ queries without additional clicks. The Google Ads system faces classic supply and demand pressure: ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. Up to 2 headlines can now show in ...