Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features as advertisers continue adapting to increasingly ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

Just like sponsored cards that appear in any normal Google Search results, ads are reportedly starting to creep into AI Mode searches. Update 11/21: Google has noted that the intermittent ads in AI ...

Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating ...

Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers. Google released version 24.1 of the Google Ads API, introducing deeper reporting ...

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search. Google confirmed it is testing healthcare-related ads in AI Mode, ...