Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well.

Google Ads may introduce a new bidding type, Journey Aware bidding, in 2026. This will be reportedly for search campaigns using Target CPA. Jyll Saskin Gales posted about this on LinkedIn (hat tip PPC ...

Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. The feature will appear on desktop and mobile. If you immediately scroll past the ...

TruPlay Games said dozens of Bible game ads were rejected by major platforms despite removing religious terms, sparking calls for hearings.

Google's AI Overviews, a recently launched feature that provides AI-written summaries for certain queries, is soon getting ads. We knew the AI Overviews would get advertisements in some form from the ...

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...

It’s the next progression of contextual advertising. Yet, LLMs are so much more than a traditional search engine, meaning ...

Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.

Google is replacing Prabhakar Raghavan, the company's search and ads boss since 2018, with longtime Google executive Nick Fox. Raghavan will be moving into the role of Google chief technologist.