Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...