Google’s antitrust case over the AdTech business is nearing its eventual end, outside of Google’s plan to appeal whatever decisions are made. It was ruled earlier this year that Google had two illegal ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions. Google has removed its long-standing unified ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...