Google's Performance Max platform helps advertisers create compelling ads that reach their target audiences with the help of AI tools. Now, Google is unveiling new features that take those offerings ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns.

Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating ...

Google has yanked an ad from NBC’s Olympics broadcasts meant to highlight the power of its Gemini AI tool — but which critics blasted as bizarrely tone-deaf. In the 60-second ad, “Dear Sydney,” a ...

If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of ...

Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...