Preteen girls taking an interest in skincare may initially sound like a fun, healthy trend. And it’s big business: in 2023 American families with tweens aged 6 to 12 purchased 27.2% more skincare, ...

SACRAMENTO, Calif. — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on TikTok ...

Girls are bombarded on social media with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens?

Teens are diving into intense skincare routines inspired by TikTok, often slathering on six or more products daily, sometimes over ten in just minutes, chasing beauty ideals that favor lighter, ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Girls are bombarded on social media with ...