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Lay’s Chips Are Getting a Makeover for the MAHA Era

Lay’s iconic yellow chip bags later this year will include a new phrase: “Made with real potatoes.” Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its ...
MassLive

Beloved chip brand Lays unveils major change, inside and out

PepsiCo’s popular chip brand Lay’s is undergoing a major transformation in its nearly 100-year history, redesigning both its bags and recipes. This massive refresh involves removing artificial flavors ...
Yahoo

Lay’s Chips to Undergo ‘Historic Rebrand’ Over the Next Few Months

Add Yahoo as a preferred source to see more of our stories on Google. Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...