According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an advertisement ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Let me start with a simple question — when was the last time you deliberately clicked a ...

It takes a brave brand to literally sh*t on its own products. The Drum’s in-house humorologist, Paddy Gilmore, believes Ikea ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

This article is brought to you by the Tulane School of Professional Advancement. After more than 50 years, Super Bowl Sunday remains one of the most anticipated days of the year – not only for ...

The buddy comedy is a subgenre that always holds great potential. From Joe and Jerry in “Some Like it Hot” to Harry and Lloyd in “Dumb and Dumber,” it’s still satisfying to see two best friends screw ...

The growth in content marketing, where funny social media clips which aren't directly stated as an advert is lightly ...

Roku has launched an advertising brand studio, hiring execs from Snap Inc. and Funny or Die to help develop the venture. The new operation will produce ads and TV programming customized for marketers.

After stuffing an Italian family of three in the backseat of its cars to humorous effect, Fiat is going to introduce a new clan from the land of pasta and espresso – a ploy that executives at Time ...

The streaming platform will bring on former Funny or Die branded content staff and develop "TV-quality" sponsored programming in push for ad dollars. By Alex Weprin Senior Editor Roku is getting into ...