Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Maximizing shareholder value has long been the purview of investor relations, but the most successful companies make it one of the goals of public relations as well. In fact, when PR and IR work ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

PR builds brand awareness and credibility for startup growth. Thought leadership PR establishes trust with customers and investors. Strategic media coverage enhances reputation and attracts business ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...