Avi Schiffmann shows up to the WIRED office with a Friend hanging around his neck. It dangles there like a pendant on a necklace. It’s about the size and shape of an AirTag—a soft, round little puck ...
A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling an AI companion necklace called “Friend” ...
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