Roughly 48 hours after British athlete Keely Hodgkinson secured her first Olympic victory, in the women’s 800m final at Paris 2024, Nike was already celebrating in full bloom at its London flagship ...

Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

The mechanical engineers doing project work at a high-profile restaurant specified an air conditioner that needed to be installed 12 inches above the roofline due to its size, making it visible from ...

Nike, one of the most revered sports brands, needs no introduction. The company is known for its groundbreaking design innovations, from Air to Zoom and beyond, always trying to find a way to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...