Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

Ford has repeatedly stated it rushed the original F-150 Lightning EV truck into production, and is seeking greater efficiencies and profit margins on the next-gen model.

It's Not A Slate. Ford's $30,000 Electric Pickup Truck Won't Be Stripped-Out Ford doesn't believe leaving out comfort features is the right path to a cheap but profitable EV truck.

Ford Again Delays Its Next-Gen Electric Truck and Van, Now Due in 2028 The follow-ups to the F-150 Lightning and E-Transit were originally due in 2025, but both electric models are now pushed back.

The first vehicle that will be built on the low-cost EV platform Ford's been developing in secret will be a mid-size pickup due out in 2027, the automaker ...

CEO Jim Farley announced that time has come. New EV Pickup Launch Ford will be launching a new EV pickup truck starting at $30,000, slated to hit the streets in 2028.

Ford opened a Development Center in Long Beach, where it will develop a new electric pickup truck, set to be more affordable than the F-150 Lightning ...

Ford gave us an idea of what its Pikes Peak F-150 Lightning SuperTruck would look like a couple of weeks ago, but today we get photos of it in full race guise ...

Ford shakes up its EV plans, delays its next electric truck, and cancels its BEV SUV.

Finding an affordable pickup truck in 2025 can be a challenge. When it comes to affordability, one small pickup truck stands out from the pack.