MediaPost

First-Party Data: Your Property, Your Rules

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
MediaPost

First-Party TV Data? Maybe Not So First - Or Fast

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...
Lexington Herald Leader

QR Codes: A powerful CTA for first-party data

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...
Business Insider

Vereigen Media Highlights the Role of First-Party Data in Shaping Smarter B2B Go-To-Market Strategies

AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a ...
Hosted on MSN

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK – Building the First-Party Data Engine for the AI Economy

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...
MarketWatch

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK -- Building the First-Party Data Engine for the AI Economy

The MarketWatch News Department was not involved in the creation of this content. American Rebel -- America's Next Great Success Story -- Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in ...