Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

We want teams using Firebase to know they have someone in their corner as they ensure continuity of marketing efforts. Firebase has made it known that on Aug. 25, 2025, Dynamic Links will officially ...

SANDPOINT, Idaho, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, delivers a seamless path forward after Firebase ...

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue MADISON, Wis., June 26, 2025--(BUSINESS WIRE)--A new ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

A regular deep link takes the user to a location within a website page or an app. A Firebase Dynamic Link is also a deep link, but it is used to convert website users to the equivalent mobile app.

The FDL deprecation has left many scrambling. Kochava helps you quickly repair, secure, and future-proof your deep linking strategy so your customer experience doesn’t skip a beat SANDPOINT, Idaho, ...