In today's world, having a good-performing mobile app is critical. It helps businesses enhance consumers' experience, improve operations, and stay ahead of their competition. However, it can be a ...

Similar to the popularity of social media, mobile applications are destined to become as ubiquitous as email and text messaging. Brands and individual users alike are infatuated with how these ...

This article first appeared on GeeMee's blog page. In today's diverse mobile market, no single monetisation strategy fits all apps. Users vary widely in their preferences—some purchase premium ...

The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward ...