As an address, Via Abetone Inferiore 4 in the northern Italian town of Maranello won't stir the soul like Paris' Champs-Elysee or London's King's Road -- unless you're an aficionado of the automobile.

Competition among premium carmakers gets more fierce by the day and Ferrari aims to meet that competition by building its vehicles in a new facility the company terms the “e building.” “E in front of ...