In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

The lambda value of the iteration history indicates that Newton steps can always be performed. Because no singular Hessian matrices (which can slow down the convergence rate considerably) are computed ...

Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

Plot of Reference Structure for Factor1 and Factor2 Reference Axis Correlation = -0.0836 Angle = 94.7941 Factor1 1 E .B .8 D .7 .6 .5 .4 .3 .2 F .1 a C c -1 -.9-.8-.7 ...

Why Should Investors Care About Factor Exposures? Investors have become increasingly focused on how to harvest returns in an efficient way. A big part of that process involves understanding the ...