If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Growing up Asian in a predominantly white neighborhood, Eve Cong endured plenty of ridicule about the shape of her eyes. “I can say that I love my features now, but growing up, society taught me to ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...

Applying rhinestones all over your eyelids is such an Aries move. The same is true for Scorpios and their love of smoky shadow, and Geminis with neon liner. Each zodiac sign has a go-to eye makeup ...

It seems, Sabrina Carpenter can do no wrong in our eyes. Especially when it comes to what products she puts on her eyes. While we’ve been obsessed with her playful pops of blush and debated (for legit ...

It can be hard to pick a favorite shade for your eye makeup looks, but there’s just something about purple eyeliner that stands out from the rest. (The shade is often referred to as the color of ...

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

It’s a lot more flattering than it sounds. By Kristen Bateman Last month, in one of her ubiquitous bathroom selfies, Doja Cat lined her upper lids in a halo of rose-hued pigment, just below her ...

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