Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

For a long time, growth followed a predictable path: expand distribution, optimize pricing and launch new versions of products. That logic still exists—but it is no longer enough. Today, consumers are ...

1. What can you tell me about Pennsylvania’s new IT strategy? Two main things underpin our strategy. As the Office of Information Technology (OIT), we have to deliver for our workforce and make sure ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. Savvy leaders recognize that a positive ...

In the current healthcare marketplace, providing patients with excellent experiences gives hospitals a competitive advantage. An evidence-based article published in BMJ Open correlated patient ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For over a decade, students from Sacramento State’s ...

Real-time insights advance tribal services impacting healthcare, hospitality, wellness, and cultural programs Medallia, Inc., the global leader in customer and employee experience, and the Choctaw ...

Grambling State University in Louisiana is aiming to take a more holistic approach to technology leadership, starting with its top IT position. The university announced this month that it is replacing ...