My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Struggling with managing large datasets in Excel? You’re not alone. Many users find themselves bogged down by repetitive tasks and complex formulas. But there’s good news! Excel offers advanced ...

Have you ever stared at a sprawling Excel spreadsheet, wondering how to make sense of the chaos? For many, Excel formulas feel like a secret language, powerful yet elusive. But here’s the truth: ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...