It is always a good idea to conduct a backlink audit if you suspect that you have been hit by an algorithmic penalty from Google, or you seem to be losing rankings and don’t know why. The data you ...

When is the best time to send emails to your list? In this Excel case study, we analyze real data to find the best weekday and time for higher engagement and better email marketing results. Learn how ...

Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study. Imagine you’re a media planner.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Martin Mulyadi is a professor of accounting and Yunita Anwar is an assistant professor of accounting at ...