Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

One overlooked benefit of training an AI to match your brand’s tone is consistency. Human teams do their best, but everyone ...

Let’s be honest, some business executives just don’t get it. Whether it be their massive paychecks or their private jets, something is preventing these leaders of the business world from understanding ...

The focus on executive leadership setting the example for the rest of the organisation to follow is deeply ingrained in corporate life. The idea behind the concept of ‘tone from the top’ is laudable: ...