As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In the wake of rising obesity rates, a new class of anti-obesity medications has emerged, creating ripples across the consumer landscape. The surging interest in GLP-1 anti-obesity drugs like Ozempic ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

Consumers battling inflation are concerned about the long-term impact of trade wars on their finances. After years of stable inflation, rates skyrocketed as the U.S. economy adjusted to post-COVID ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...

Learn how consumer goods vary in price elasticity, with factors like substitute availability and brand influence affecting demand sensitivity.

Roughly 8,400 businesses closed in the second quarter of 2025, according to the most recent city data, creating the largest net decline in business activity since before the pandemic. By Matthew Haag ...