One of my favorite quotes about strategy comes from Harvard Business School's Michael Porter: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what ...

Freemium has its naysayers. It doesn’t always translate to revenue or growth, some argue. While it might not work for every ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

If you are running R&D at a large appliance manufacturer, you have a challenge. You typically make products in enormous quantities at pretty slim margins. In order to recoup your development, tooling ...

In Part Two of this series, we examined the strategy of licensing an innovation to an existing organization with the ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Despite the hype, the enormous potential business value of artificial intelligence is not going to materialize spontaneously. Digital workplace leaders must guide their organization toward an era in ...