Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

(Ad) How many video ads have you seen today? You might not even notice many of them - they've become so ubiquitous on the platforms we use to entertain ourselves, get work done, and keep in touch with ...

Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by ...

When maintaining contact with clients or encouraging prospects, you might rely on email, an occasional blog, a quarterly white paper or a report. But you might be overlooking a viable content format: ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Nowadays, it's nearly impossible to find a video advertiser or marketer who's unfamiliar with the growing problem of ad blockers. As of January 2017, advertising analytics company PageFair discovered ...

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers with specific interests and viewing ...

Google is taking its first steps to go after the huge market for television advertising this week with a new service that will place video commercials on the many Web sites where it sells advertising.