Higher education marketing is frequently derided for its lack of differentiation, and the much-maligned tagline is often front and center in such critiques. Frankly, I’m tired of the constant ...

Wolff Olins' William Rauscher says the tagline is having a moment, but brands need to think about how these assets work as part of a broader whole. Nike's famous "Just Do It" tagline The humble ...

"Be afraid. Be very afraid." It's easy to be lured into watching a horror film or indeed a non-serious film because of the tagline on the poster – the above few are an example of that. That's why it ...