The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

When two groups pool their resources together, they become capable of reaching their goals and achieving things that would otherwise seem impossible. In business, this arrangement can manifest as a ...

Forbes contributors publish independent expert analyses and insights. At the conclusion of our recent session, I had the pleasure of welcoming my good friend Bing Gordon as a guest speaker. Bing is ...

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based ...