Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...

The idea that a creator’s business lives or dies by sponsorships is quickly becoming outdated. As audiences crave more authentic, purpose-driven products, creators are turning into entrepreneurs, ...

Mobile views of product videos rose 150% on Black Friday and 164% on Cyber Monday compared to the year before, according to just-released data tech platform Invodo, which provides video commerce ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Following the release of the Steven Spielberg classic E.T. in 1982, sales of REESE’S PIECES candy—the Martian’s favorite treat—increased by 65% This is one example of product placement done correctly, ...